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Mediocrity Is Your Biggest Conference Competitor

Your real conference competition is not that event held six months after yours. Nor is your competitor time, money and resources. Your real competitor is mediocrity to paraphrase authors Karin Hurt...

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Take Your Conference Full Frontal

It’s time to take your conference full frontal! No, not a full frontal lobotomy. Nor a behind the scenes look at the private parts. It’s time to challenge and encourage your conference stakeholders to...

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Specific Strategies To Take Your Conference Full Frontal!

You can make your conference the purple cow of all conference experiences. That is if you want to be seen as unique and different. So how do you do that? By creating conference experiences that help...

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How to Improve Your Call for Presentations Process

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. in 2013, we found that nearly 77 percent use a call for...

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Why Your Conference Should be Target-Audience Obsessed

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully...

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Your Conference Content Has Magnetic Pull

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many...

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Five-Step Framework for Effective Collaborative Design

Your conference strategy should include a plan to inject fresh content or experiences each year as part of an ongoing improvement process. There are a million ways to make these improvement plans....

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[Webinar] Mission Critical: How One Association Transformed its Live Event to...

This is not a typical story. The American Association of Suicidology’s annual meeting had been growing steadily in recent years. When their reimagined conference couldn’t take place in Portland, Ore.,...

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